Gallery Media Group Celebrates Return to Miami with Multi-Day Experiences

GALLERY MEDIA GROUP CELEBRATES RETURN TO MIAMI WITH MULTI-DAY EXPERIENCES

Gallery Art House Presented by PATRÓN Tequila Will Feature Day to Night Experiences and Performances

MIAMI, FL — Gallery Media Group, the lifestyle publisher behind PureWow, @ballplayers, @moms, @cocktails and @recipes, is returning to Miami’s art scene for the second year. Building on the success of its acclaimed experiential event series, Gallery House, which has captivated audiences at SXSW, festival season in the desert, Formula 1, and the Hamptons, promises an unparalleled blend of creativity, music, and culture. The three-day VIP event, presented by the world’s number one super-premium tequila, PATRÓN Tequila, will deliver a one-of-a-kind experience.

“At Gallery Media Group, we’re redefining experiential marketing through Gallery House’s Events 4 Content model, which is designed to craft live experiences that generate engaging social-first content for our partners at scale,” said Ryan Harwood, Founder and CEO of Gallery Media Group. “Returning to Miami with Gallery Art House allows us to showcase our unique approach to creating unforgettable cultural moments, where brands become integral to the experience. By blending art, music, and culture, we’re setting a new standard for immersive, content-rich events with an earned media flywheel effect that drives impact way beyond the event itself.”

Gallery Art House goes beyond the traditional art fair experience, with vibrant day-to-night programming and experiences including The House of Joy by Ulta Beauty, nostalgic evening celebrations and specialty cocktails with PATRÓN Tequila, and a tribute to innovators by INFINITI. Guests will also be treated to larger-than-life sculptures and beats by Maybelline, while method will provide exclusive merchandise and brunch with food artistry by Emilie Blatz.

Throughout the past year, Gallery Media Group has continued its dedication to crafting groundbreaking experiences and scaling its Events 4 Content business. By placing brands at the heart of cultural milestones, Gallery Media Group has brought iconic activations to Miami’s art scene, Formula 1, SXSW, and festival season across the country, consistently supported by PATRÓN Tequila. With strategic partnerships among today’s top creators and influencers who fuel viral conversations, the exclusive Gallery House VIP series has become an unparalleled platform for producing impactful and engaging content at scale.

Programming is invite-only and everything will be streamed across GMG’s media brands—@purewow, @ballplayers, @cocktails, @recipes, @selfcare and @blinkbeauty—creating hundreds of authentic pieces of social-first content and billions of earned reach impressions.

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BRAND PARTNERS & ACTIVATIONS:

Presenting Sponsor PATRÓN

PATRÓN is making a splash at Gallery Art House by bringing the iconic party series 'Shark Attack Sounds' from Montauk to Miami—for the very first time. Hosted by the legendary photographer Ben Watts, this redux will include sounds from TK DJ and a curated experience featuring Watts' vibrant photography (with prints available for purchase). PATRÓN will also have an on-site customization station, providing the guests the ability to etch an iconic Miami palm tree into exclusive PATRÓN bottles.

Ulta Beauty

Come play at Ulta Beauty's House of Joy!  Popping up at Gallery Art House, Ulta Beauty is inviting guests to join them for Saturday brunch featuring complimentary styling and touch-ups from their team of top hairstylists and makeup artists, as well as customized gifting and product discovery from brands including Natasha Denona, OUAI, Pat McGrath Labs and more. . VIP guests will also have the opportunity to head to The Beauty Bar prior to the event for pre-glam appointments. Stop by for joyful jams from a mood-boosting DJ, immersive photo moments, light bites and refreshments, along with other engaging surprises that bring out your inner sunshine.

INFINITI

On Saturday evening, INFINITI will host an exclusive Innovator Dinner, designed to celebrate, and showcase how the INFINITI QX60 and all-new 2025 QX80 empowers its owners to feel "Infinitely You." Throughout the evening, attendees will engage with the INFINITI brand through a thoughtfully crafted dinner, all while highlighting the sophisticated craftsmanship and customizable features of the vehicles.

Maybelline

We’re bringing the all-day staying power of the new Maybelline Super Stay Teddy Tint to Gallery Art House at the 'Teddy After Dark' after party. On Thursday night, guests are invited to celebrate the amazing formula and lasting power of Teddy Tint with music and moments as bold as the art scene. Think: Beats from DJ Millie, larger-than-life displays and plenty of gummy bear cocktails.

method

method (methodproducts.com) is unveiling its new foaming body wash line, dream foam, with a ‘in your wildest dreams’ brunch at the Gallery Art House in the heart of the Miami Art District on Friday, December 6. The new foaming body wash lets you lather into a different world, with skin softening ingredients for 12-hour moisture and indulgent long-lasting fragrances from the four dreamy scents - jasmine + sandalwood, sea spray + salt air, tuberose + white flower, and vetiver + amber. This event will feature a captivating, multi-sensory four-course brunch inspired by dream foam scents, with food artistry crafted by Emilie Blatz. Guests will receive exclusive merchandise and will be immersed in an extraordinary, foamy experience that stimulates the senses and inspires people to break free from their daily show routines and rediscover their creativity. 

St. Jude

At this year's Gallery Art House, guests can contribute to St. Jude Children's Research Hospital by making a minimum donation—and in return—collaborate on a large scale piece of artwork with local Miami artist, JC Rivera. Following the events, the completed art piece and all donations will go directly to St. Jude.

Gatorade

Gatorade will be popping up at Gallery Art House with a ‘Hydration Boosting Station' — The dedicated sampling bar will feature the new Gatorade Hydration Booster and colorful Gatorade Overtime stainless steel bottles in stylish displays, allowing guests to try out all three new electrolyte powder flavors. In addition, guests can "customize" their water bottles with decorative charms, to add a pop of fun into their daily on-the-go hydration needs.