GALLERY MEDIA GROUP CELEBRATES ANNIVERSARY OF GALLERY HOUSE FRANCHISE WITH A RETURN TO THE HAMPTONS

HAMPTONS, NY — Gallery Media Group (GMG), the lifestyle publisher behind PureWow, @ballplayers, @moms, @cocktails and @recipes, marked the one-year anniversary of its event franchise with a can’t-miss return to the Hamptons for Gallery Beach House. The Hamptons buzzed with energy as the month-long series of events featured dynamic brand activations centered around fashion, music, wellness, and culture.

Throughout August, Gallery Beach House’s summer fête, presented by PATRÓN EL CIELO, was filled with day-to-night experiences that immersed guests into the best of the Hamptons with additional brand partners including Frito-Lay®, Bai® & Core Hydration®, INFINITI, Keurig®, Nine West, Delta Air Lines, COACH, EltaMD, CityPickle, Neutrogena® & Athleta. The event welcomed talent throughout the month including Harry Jowsey, Kevin and Kate Love, Katie Austin, Tom Schwartz, Katie Austin, Katie Maloney, Tinx, Dale Moss, Batsheva Haart, Jason Tartick, Joey Graziadei, Kelsey Anderson, Christine Goff, and many more.

“We were incredibly excited to return to the Hamptons for our one-year anniversary of Gallery Houses” said Ryan Harwood, Founder & Chief Executive Officer, Gallery Media Group. “This milestone reflects the remarkable success and impact of our events over the past year. We've always been driven to create experiences that unite people and celebrate wellness, culinary, music, and culture. We're excited to build on this momentum and continue delivering unforgettable moments that resonate with our community.”

From morning to night, guests experienced the ultimate Hamptons day, presented by PATRÓN EL CIELO, the world's first four-times distilled silver prestige tequila. Weekends kicked-off at GBH Recharge, where guests joined workout classes by fitness stars Katie Austin, Body by Mark and Matt Liotine of The Sculpt Society. A smoothie bar, café, cold plunges and sound bath meditations filled the estate grounds, while guests were also welcomed to spa treatments at the Delta One Lounge World of Wellness. Guests also enjoyed shuttle services to and from the house in an INFINITI QX60.

As the sun set, evenings came alive with dinner experiences and specialty cocktails featuring PATRÓN EL CIELO - an additive-free prestige tequila meticulously handcrafted and naturally sweet - and PATRÓN EL ALTO - the pinnacle of perfection made from the finest 100% Weber Blue Agave, yielding the sweetest agaves for an incredibly smooth taste. Guests also explored the in-home PATRÓN mercado alongside electrifying DJ sets by Beau Cruz, Tinx & Lucas, and Zuri Marley.

Over the past year, Gallery Media Group has continued to commit to creating innovative experiences and scaling its events business. Placing brands centerstage at the hottest cultural moments, the publisher has activated everywhere from Miami Art Week to Formula 1, SXSW, Festival season in the desert, and so much more with support from PATRÓN Tequila. By aligning with today’s leading creators and influencers that drive viral conversations, the Gallery House VIP-only franchise is the perfect setting for massive content at scale. 

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BRAND PARTNERS & ACTIVATIONS:

Presenting Sponsor PATRÓN EL CIELO:

Throughout August, PATRÓN EL CIELO was the perfect summer sip at Gallery Media Group's Hamptons Beach House. This handcrafted, naturally sweet and smooth tequila elevated every moment. Pop-ups from Prince Street Pizza during the Summer of Yes parties provided guests with bites and body art, piercings and bracelet welding by Rellery offered summery takeaways. Strapp Cameras were available on site for guests to capture unforgettable memories on film while DJs Tinx & Lucas and Beau Cruz provided an electrifying atmosphere with their catchy beats that kept the party vibrant.

Frito-Lay®:

Movie Under the Stars: An outdoor movie screening in the backyard of our fabulous Hamptons estate complete with forever bracelets by Rellery, delicious cocktails, and of course, plenty of popcorn to go around from Frito-Lay® brands Smartfood®, Cheetos® Popcorn, Simply™, and Cracker Jack®.

Bai® & Core Hydration®:

GBH Recharge: During our wellness mornings at Gallery Beach House, guests stopped by the GH Recharge Wellness Market to pick up their choice of Core Hydration® and/or Bai® products. Branded yoga mats were featured during our fitness classes and coolers were spread throughout the property for extra hydration moments. Lastly, branded Bai® mini fridges were placed in each guest room for chilled Bai® beverages at the ready.

INFINITI:

Endless Summer Soiree: INFINITI kicked off the first night of Gallery Beach House in style with their welcome event, inclusive of live sketches by Chic Sketch outside the all-new 2025 INFINITI QX80, shuttle services to and from the house in an INFINITI QX60, and customized straw hats from Brooklyn's Heads of State.

Keurig®:

GBH Recharge: Guests started their day in a refreshing way by stopping by Keurig’s coffee cart during our GBH Recharge event. A resident barista was on site making iced coffees and iced refreshers using the new Keurig® K-Brew+Chill™ coffee maker with quick-chill technology. Live demos of the product were also provided. Guests then took a dip in one of our cold plunges for a literal “chilled” experience.

Nine West:

Down to Earth Styling Event: Get grounded where your feet are planted with fashion, florals and your favorite dance music. Florist Rachel Cho took guests back to their roots (literally), hosting a flower party with handmade accessories and your favorite fashion finds. Guests also tried on Nine West pieces to complete their Hamptons looks in our GRWM suite, and finished it off with makeup and skincare from Neutrogena.

GBH Recharge: The Nine West Smoothie Bar was available during all GBH Recharge events, allowing guests to refuel after morning workouts and pickleball games.

Delta Air Lines:

Perfectly Paired Dinner presented by Delta Air Lines + Wheels Up and hosted by Kevin Love: An exclusive, first-ever dinner experience with Torrisi Bar & Restaurant in the Hamptons. Guests were treated to select Torrisi dishes as well as cocktail by PATRÓN and wine, along with special giveaways and entertainment.

Delta One Lounge World of Wellness: An outdoor wellness retreat featuring treatments from Blue Water Spa. Throughout the month of August, guests were able to escape to a mini sanctuary in the backyard of Gallery Beach House for treatments and spa services. Photo opportunities, branded phone charging stations and product giveaways were also available.

COACH:

Be You Brunch: An afternoon of self-expression presented by Coach. Our guests gathered to celebrate unforgettable moments of the season and customized their own Coach Tabby handbags with charms, straps and pins galore. Food provided by iconic Hamptons Lobster Roll outpost, Lunch.

EltaMD:

Month-long pickleball court takeover: With logo placement on the court, product sampling and an instagrammable EltaMD branding moment made of pickleballs, we created the ultimate opportunity to position EltaMD as the go-to skincare product for everyday, including active lifestyles.

UV Clear Birthday Brunch: We’re celebrating EltaMD's best selling UV Clear’s 15th Anniversary with a Hamptons birthday bash. Hosted poolside with 50 top skinfluencers and dermatologists, there will be Insta-worthy moments (a giant blow-up UV Clear bottle), delicious bites, toast-worthy cocktails, permanent bracelet welding and, of course, a birthday cake.

CityPickle:

CityPickle took over the courts at Gallery Beach House for the entire month of August. The takeover featured CityPickle branding on our Pickleball court centered in the backyard of the house, as well as a branded bleacher installation that guests could use for relaxation by the court and cute photo moments.

Athleta:

GBH Recharge: Athleta joined us for GBH Recharge on Saturday, August 24 to sponsor a workout led by Katie Austin, who sported Athleta gear during the class. Post-workout, all participants were gifted Athleta crossbody belt bags, and a clothing rack of "Katie's Picks from Athleta" was available for guests to browse. 

Swag Suite: Athleta participated in our always-on gifting suite, which included their tote bag, hat and studio set.