Gallery Media Group, Ulta Beauty, and Chanen Johnson Team Up to Honor Women at the Heart of the NFL’s Biggest Weekend

Gallery Club House Presented by Ulta Beauty Offers an Exclusive Celebration Honoring Women at the Center of the Biggest Weekend in Sports

NEW ORLEANS, LA — February 3, 2025 — Gallery Media Group (GMG), the lifestyle publisher behind PureWow, @ballplayers, @moms, @cocktails, and @recipes, is popping up for a one-of-a-kind experience during The Big Game weekend with presenting sponsor Ulta Beauty and Zapp’s® taking place on Feb. 7, 2025, from 2 p.m. – 6 p.m. CST. Together, they will host the launch of its first-ever Gallery Club House, an extension of the publisher’s successful experiential franchise, Gallery House.

Hosted by Chanen Johnson, wife of NFL New Orleans Saints star Juwan Johnson, “For The W" is an exclusive event designed to celebrate the incredible women who make every weekend memorable: wives, girlfriends, moms, sisters, and daughters. The pop-up experience will feature an afternoon of beauty, bold flavors and vibrant energy in New Orleans as we honor and elevate women during the most iconic sports weekend of the year. 

“We are thrilled to create a space that puts women at the center of sport’s biggest weekend,” said Anna Plaks, Chief Creative Officer, GMG. “Launching our Gallery House culture zeitgeist during this specific weekend is really important for us - we believe there's an exciting moment to celebrate this convergence of beauty, sports and lifestyle with a dynamic community of athletes and creators."

“Ulta Beauty is thrilled to make our Super Bowl debut at the Gallery Club House,” said Kelly Mahoney, Interim CMO and SVP Customer and Growth Marketing at Ulta Beauty. “Beauty is a cultural force that unites, inspires and ignites limitless possibilities and for the first time ever, we’re bringing the power of beauty to life during the most iconic weekend in sports.”

Coming to life through GMG brands PureWow and BallPlayers, attendees can visit Ulta Beauty’s Beauty Bar to elevate their look with top hairstylists and makeup artists and indulge in the flavors of New Orleans with a dedicated snack station featuring the city’s favorites Zapp’s® signature chips. Music by The Young Pinstripe Brass Band will provide an upbeat vibe, while guests can partake in fun product giveaways and capture memories with unique photo moments.

GMG has continued its dedication to crafting groundbreaking experiences and scaling its Events 4 Content business with its Gallery Houses. By placing brands at the heart of cultural milestones, GMG has brought iconic activations to Miami’s art scene, Formula 1, SXSW, and festival season across the country. With strategic partnerships among today’s top creators and influencers who fuel viral conversations, the exclusive Gallery House VIP franchise has become an unparalleled platform for producing impactful and engaging content at scale.

Programming is invite-only and everything will be streamed across GMG’s media brands—@purewow, @ballplayers, @cocktails, @recipes, @selfcare and @blinkbeauty—creating hundreds of authentic pieces of social-first content and billions of earned reach impressions.

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BRAND PARTNERS & ACTIVATIONS:

Ulta Beauty

Headlining Gallery Club House 'For the W', Ulta Beauty is inviting guests to join them in kicking off the biggest weekend in football. The brand's Beauty Bar will be open for game-day looks brought to you by their team of top hairstylists and makeup artists. Guests will have the opportunity to customize their very own #UltaBeauty jerseys, as well receive a swag bag to fill with products from brands including NYX Cosmetics, Supergoop!, Ouai and more. Stop by for pump-up jams, fan photo moments, light bites and refreshments, along with other pregame surprises that are sure to get you in the spirit.

Zapp’s®

Co-hosting the event is New-Orleans-founded Zapp’s, a daringly different brand of kettle-style potato chips and pretzels inspired by the sights and sounds of The Big Easy. Zapp’s will be onsite, sampling its lineup of Cajun-flavored kettle-style potato chips and Pretzel Stix as well as appetizers inspired by some of the brand’s most beloved flavors. Guests of the VIP-event can sample unique appetizers inspired by Zapp’s.  The brand will also be previewing its newest flavor - Big Cheezy Sinfully-Seasoned® Pretzel Stix. The Big Cheezy flavor features a blend of cheddar cheese, sour cream and Cajun spices on a twisted pretzel offering a bold, New Orleans-inspired twist on traditional pretzels. Big Cheezy joins Zapp’s line-up of delicious Pretzel Stix, including Voodoo, Jazzy Honey Mustard, Sweet Cinnamon & Sugar and Spicy Cajun, bringing even more exciting flavors to the party.

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ABOUT GALLERY MEDIA GROUP:
Gallery Media Group is a modern-day media company with a mission to 'Make Positivity Louder.’ GMG focuses efforts on where consumer attention currently lies and continues to shift.

The media company includes women’s lifestyle brand PureWow (W25-45) and a collection of 50+ social-first consumer brands, such as @cocktails, @moms, @ballplayers, and @recipes, on Instagram and TikTok that reach over 200M consumers. In addition to premium advertising solutions and consumer-facing events, the company has a robust influencer marketing business with a vast creator network that GMG employs for work on behalf of their Fortune 500 clients.

The company was founded in 2010 by CEO, Ryan Harwood, and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.