Gallery Media Group’s PureWow Launches Live Shopping Show

The Publisher Launches WowShoppes: An Always-On Live Shopping Show on TikTok as PureWow Celebrates 15 Years

NEW YORK - MARCH 17, 2025: Gallery Media Group (GMG), the publisher behind PureWow and a portfolio of 50+ social brands including @ballplayers, @moms, @cocktails, and @recipes, is redefining the way publishers connect with consumers with the launch of WowShoppes, an always-on live shopping experience on PureWow’s TikTok channel that seamlessly integrates the brand’s authority in content and commerce. The launch coincides with PureWow’s 15 year anniversary, marking a major milestone year for the lifestyle brand.

As a pioneer in the live commerce space amongst publishers, WowShoppes leverages PureWow’s editorial expertise in commerce and social and creates an engaging shopping experience. With a state-of-the-art live studio in Los Angeles with official partner Favored Live and a team of experienced hosts and commerce specialists, WowShoppes will deliver weekly two-hour shows. Bringing PureWow’s signature shopping authority to vertical screens, the experience meets audiences where they are and drives real-time purchasing power through product demos and live styling tips.

“As PureWow celebrates 15 years of innovation in digital media, we’re doubling down on what we do best—connecting audiences with the products and brands they love in fresh, exciting ways,” said Ryan Harwood, CEO of GMG. “Our investment in WowShoppes is a game-changer for live shopping amongst the media landscape, blending editorial trust, influencer clout, and social reach to create a modern retail experience that removes friction due to the TikTok Shops seamless purchase experience.”

The launch of WowShoppes is part of a larger transformation for PureWow that will further enhance its position as a go-to destination for all women. In addition to the commerce initiative, the brand, which reaches 32M women monthly, is unveiling a refreshed website with an eye towards modernization. The update includes a new, bold logo and an expanded editorial strategy featuring new elevated newsletters, compelling columns, and more celebrity-driven franchises with a clearer emphasis on core categories such as style, food, family, and wellness.

GMG continues to push the boundaries of digital content and commerce. By integrating live shopping directly into PureWow’s editorial ecosystem, GMG is redefining how modern media brands engage audiences and drive purchase behavior in today’s social-first world.